So..i’m reading Marketing Week…online, because unless I’m sat in someone’s lobby flicking through a copy or at a partner agency sitting in their lobby shooting the sh!t, I’m not going to care about the hard copy version!

Anyway – I read the following;

“Nokia is to launch a multimillion pound integrated campaign to support the launch of its touchscreen X6 16GB smartphone.”

Uh-huh

“Nokia claims it is one of the company’s biggest spends to date.”

Ok

“TV ads will kick off with a 30-second spot on ITV1 in February during Champions League Football”

That must be expensive..won’t people be heading for the toilet or to make some tea during the breaks in football?

“Fiona Bosman, head of brand at Nokia UK, says: “The X6 embodies youthful entertainment…”

Wait…wait…wait…

Let’s review everything so far…in consumer terms..

1. Nokia is spending a boat load of cash in the UK to create an iPhone killer..
2. They seem proud to tell us that they’re spending that much cash..
3. They are doing some entertainment style marketing strategy where they will search for a reporter..

Please explain to me which part of that even begins to scream youthful or entertaining?

It seems like once again we have a brand using a old as the hills marketing strategy to crack a very very tough market.

Good Luck!

Now if they had called us, we would have said;

1. What is the true embodiment of enterainment and youthfulness in 2010?
2. Stop wasting that money, and understand how people truly live
3. Get some sh!t hot reviews in magazines and online
4. Create a buzz amongst consumers who hate the iPhone this is their answer

Oh  – the folks over at Apple didn’t seem to need any of that to create a huge buzz about their latest product..and they did the lamest video ever to promote it!

R