Everybody talks about classic this and classic that, so much that the word looses it’s meaning once in a while. In reality very few things are truly classics.

It doesn’t matter if you talk about design, cars, albums, books, paintings, movies or brands.

But one brand is about as classic as they come, and that’s partly because of their logo and bottle design. Coca Cola.

But even classics can over time be, maybe not forgotten, but so familiar that you sometimes have to fix up look sharp, in the words of Dizzee Rascal.

But how do you even begin to mess with something that so many have as a part of their everyday lives, and something that so many people love? We saw Pepsi try, and fail hard, about a year ago, and they are not the only ones that haven’t been successfull.

 Product designer Ryan Harc has this suggestion…

“A convex logo substitutes colorfully sprayed can. Naked can help to reduce air and water pollution occurred in its coloring process. It also reduces energy and effort to separate toxic color paint from aluminum in recycling process. Huge amount of energy and paint required to manufacture colored cans will be saved. Instead of toxic paint, manufacturers process aluminum with a pressing machine that indicates brand identity on surface.”

That sounds about right…

But to be truthful we just love how the can in reality reinforces Coca Cola’s brand integrity and gives us a peak at how uncluttered their message could also be. The environmental message comes second or third, but that’s great too…

Honestly, it just looks shit hot!

Streebeat