How to? Not put your damn logo everywhere!
24 November 2009
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Recently, we were sat arguing with a Client Director (who – to be fair was on our side) about the need for his client to realise that audiences don’t need the brand logo slapped everywhere to get the message.
Well here’s a good (but small) example of what we mean.
Boundless produced the short clip to promote their grand opening.
Please note;
- No constant need to for branding and logos every 3rd frame
- No obvious references to what they are selling
- Plenty of emotive shots to express their home Hudson St NYC
- Great use of music
Check it out, it’s simple – but fricking effective!
R
*politely jacked from High Snobiety
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The video says all about the brand, if you’re the target audience!
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