Nov 24
When HTC started in 1997 they were purely an outsourcing company. It’s something they still do. But in recent years, their own line of phones, have carved themselves a small piece of the mobile market.
HTC are by no means close to being market leaders, but they are right up there with the best when it comes to innovation.. and they have another advantage.
It seems like they’re trying very hard to understand how you and i really relate to our phone!
It’s things like these (combined with word of mouth) that is now making me consider HTC when i get my next phone. Nokia may still be marketleader, but they should sit up and and take notes!
Streetbeat
November 27th, 2009 at 00:47
HTC are hitting the nail right on the head. Making your communication reflect people’s real lives give you a connection that other brands and tehir traditional forms of marketing could only dream of…
And the answer is under their collective noses!