If you’re a football fan from anywhere around the globe really, then you know about the Premier League. I’m pretty sure that if you counted fans of British clubs, internationally, they would outnumber any other league in the world including the Spanish La Liga and Italian Serie A.

So answer me this, when you think about the Premier League what are the first 10 things that pop into your mind?

Here are mine…

1. Tottenham Hotspurs (my team)
2. Arsenal (i hate them with a passion)
3. Peter Schmeichel (yes i’m danish)
4. FA Cup (i’m a Spurs fan)
5. David Ginola (the last decent left winger we had)
6. Manchester United
7. Stoke (they just beat us)
8. White Heart Lane (our home)
9. Liverpool (my second least favorite team in the world)
10. Eric Cantona (such an asshole superstar)

I could have done at least a 100 more before Barclays had popped into my mind, if ever!

So i can’t help wondering what possessed them to spend £82.25 million pounds or roughly €91million euros for the naming rights to the Barclays Premier League (do you ever call it that, i know i don’t!) until the end of the 2012/13 season.
I know that they can attach a lot more than the name to it, they can for instance have Wayne Rooneys head next to they logo and so forth. But what does that really give them?

“The Premier League sponsorship has been very successful for Barclays,” says Barclays president Bob Diamond. The strategic fit is stronger than ever … It creates a positive emotional link between our brand and football fans everywhere.”

But how Bob??

Because, and please tell me if i’m wrong, but did you not just months ago consider the future of your sponsorship?

If you think you’re getting your moneys worth then you’re insane.

Sticking your logo on anything that moves, won’t do the trick gov….

Streetbeat