Recently we were asked “you guys feature a lot of games and sports..”

Yup – Want to know why?
The sports and games industry HAVE to excite and capture the imagination of their audience (and capture their wallets too), so their marketing is far more dynamic than other industries.

If they get it wrong, it’s felt in the most immediate way – sales!
The sports and games marketing simply has to speak to the target audience in a real and effective way.

Under Armour and their excellent advertising featuring female athletes in a real way.

Nike and their soccer, skate and basketball commercials

Activision’s ‘Hero’ series has just added a very, very good commercial to the party!

R

Props to Creative Review for a cool write up on how the film was made!