“What the *bleep* is post modern advertising. i mean, i do know, but really does it stand seperately from other more traditional advertising techniques. I think it is merely the next incarnation of advertising, that’s required to sell to a more demanding and demographically diverse market.”

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Here at BANDIT HQ we are pretty good friends with the good people at Footlocker, not because we’re sneaker fanatics (lord knows we are), but rather because they have an uncanny sense of what is right when it comes to communication.

I’ve been holding my blog-tongue for some time because I wanted to see if the project would turn out to be any good.
The Nike World Basketball Festival.
It seemed liked the entire city of New York was used in almost an Olympic.2.0 kind of way…and it worked!

English football or rather the Premier League seem like they want to get closer to their fans.

Yes – you read that right.

The British product that is regularly marketed as the ‘best in the world’ or the ‘most entertaining in the world’ wants to get back to basics.
It wants to get back to being owned by the people, and have more of a positive social impact locally.

Ok that is maybe a bit of an overstatement, but it at least seems the new found power Nike have gotten in the skating community have gone to their collective heads…

And just like that it’s over…

What? The latest stage of David Beckham’s career.

I literally thank God for filmmakers taking the time to go back, and provide some education in the form of films like Just For Kicks and this;

To say that, commercially, Shaun White has been rammed down our throats since he was a young kid is an understatement.

So – the only shot they had of this working was by NOT putting the man himself in this clip.

Can I be honest with you? I mean, brutally honest?

When Levi Maestro did his film about adidas and the world cup I was pretty disappointed – it bored me to tears.