Last thing I heard about Charlie Sheen…the world had it’s fill of his drug fuelled antics.

The he disappeared, or at least appeared to not be making as much noise as before.
I definitely thought he’d be unemployable…how wrong could I be?

Have you noticed that he’s back in more than one commercial of late?

Fiat have him as part of the Abarth series here;

DirectTV also tap into the infamy of Sheen;

Funny thing, is that he’s not doing much in either spot – they both rely on us knowing the b.s. he got up to over the past year or so.

It takes a lot of balls to use Charlie Sheen, so you might as well go all out and use  him well.

So kudos to Direct TV for continuing a great series of commercials with the Sheen edition. I’m not so much a fan of the Fiat edition however.

It will be interesting to see how his commercial revival continues.

R