Some things never change…sex sells!

How do you sell sex nowadays?

Demographics, sales targets, product development
What do you say? How can you say it? When can you say and when can’t you say it?

Durex used to be like Hoover or Bic; the accepted term for condom when condoms became a life saving piece of equipment (thanks you crazy 80′s fornicators).

Now they face a challenge;

- EVERYONE uses sex in their campaigns (even for vacuums!! – above)
- We’re more sexually aware than we ever have been
- Pornstars are celebrities
- Celebs are no good if they don’t have a sex tape somwhere on the web

We have talked about sex before from a few angles;

- False and irresponsible journalism about teen pregnancy issues here

- Durex’s previous viral ad that is the coolest safe sex advert ever here

But what I like about this video below – it’s fun!

Inspired by Wolfgang Amadeus Mozart…

R